Friday, October 2, 2009

Could your sales use a boost? Try one of these 17 Outrageous Marketing Ideas.

1. Eat lunch at a diner and write a message to your clients on the paper placemat. Photocopy the placemat(stains and all) and mail it to your clients.

2. Mail your clients an empty popcorn bag with a letter inside along with a movie ticket.

3. Mark up your sales letter with hand-written scribbles - whether online or offline.

4. Send your clients a handy testimonial form that asks them specific questions about what they love.

5. Turn a brown paper bag into an envelope.

6. Mail letters in an "X-Ray Film: Do Not Bend" envelope.

7. Build a promotion around an oddball holiday, like National Pistachio Day.

8. Send them one of the 100 Greatest Headlines Ever Written.

9. Go back through the last year calender and mark (a) the promotions that flopped, and (b) the marketing promotions that hit pay dirt, and find out what made the successful ones work. Re-spin and run again.

10. Look at all your advertising pieces and ask, "What's the INITIAL thing folks see when they look at this?"

11. Identify something the media is saying that you totally disagree with and boldly proclaim to your clients how the newspapers and TV stations are LYING to them.

12. Send your clients a wallet with money-saving coupons inside.

13. Try a fear-of-loss offer instead of benefit-of-gain.

14. Identify a project that doesn't have a deadline at the moment, and create one.

15. Identify an ad that doesn't have a deadline at the moment, and set one.

16. Send a mail with a grabber attached to it - some physical item that demands attention. Even a penny or rubber band can boost response.

17. Crumple up a letter inside a pill bottle. When unfolded, the letter says, "This is what the doctor ordered..."

I STOLE every single one of these from Bill Glazer's book
"Outrageous Advertising that's Outrageously Successful"
which you can get for $19.95 (CHEAP!!!). You should steal
some ideas from this book, too:


http://www.outrageousbook.com/marshall
*If you buy this book as part of Bill's $19.95 special, you
get an outrageously generous collection of post-purchase
bonuses from me. Honestly I'd rather not go into public
detail about what they are. You'll just have to trust me on
this one.*

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Copyright © John Benjamin

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