Sunday, September 13, 2009

Lie #6:

Winners never quit, and quitters never win.


I can openly attribute this lie to five solid years of misery and disappointment in my own life.

In my early 20's, I was a network marketing junkie, and I was listening to this one every day. And I believed it passionately.

But finally, slowly, I began to understand that this statement was nothing more than a way of manipulating me (via guilt) into sticking around for yet-another-month of doing something that totally was not working at all.

Let's get this straight: Some opportunities don't work. Some businesses aren't worth doing. Some products are so weak that nothing can save them. Some ventures are doomed from the very begin, and even if they APPEAR to be valuable.

Even if some individuals are capable of making them look rewarding, you must submit them to thorough testing as I discussed yesterday and find out if they're fundamentally lucrative or not.

When you discover that it ain't going to work, DITCH IT and move on! That's quitting out of STRENGTH.

Here's the actual issue:

Are you quitting out of STRENGTH, or are you quitting out of WEAKNESS?

If you quit because you're just simply lazy or not ready to learn, then you're quitting out of weakness, too bad for you.

If you quit because you've discovered that you're headed in the wrong way, then you're
quitting out of strength. And you should quit as quick as you possibly can, so that you can succeed at something else.

So here's the REAL fact:

Winners do not quit out of weakness, and quitters never even get far enough to quit out of strength.

Just like everything else I've been discussing about this week, shrewd marketing uses
valid numbers and results to judge winning and losing propositions and get down to the real fact.

Back to my life in MLM: I purchased a toolkit from Dan Kennedy and thankfully started using direct marketing to build that business. Actually, that method DID work.

BUT - I also figured out that the cost of acquiring a client was way too high and the return took so long. Simply put, there were numerous other businesses where the numbers were very much superior, and required far less 'manual labor.'
When I was building that business via shoe leather, the true price was concealed from me, and I thought it would be useful in the end.

But when I reduced the acquisition of a new client to a dollar figure, though, it became clear that I was making a mistake. I quit, out of strength.

After that, my next adventure was actually in a traditional corporate job in a small company. It was a lot of fun, and eventually, very profitable.

Tomorrow we will move on to Lie #7:

'Prospects need to view your advertisement 6-12 times before they'll remember it.'

Cheers.

John Benjamin

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Copyright © John Benjamin

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