Saturday, August 1, 2009

Do you have any idea how a lot of beginners do not even know what a unique selling proposition (USP) means? More than I care to acknowledge. And for those who understand the principle, a lot of them do not have one or do not know how to come up with one. Well, this article is going to discuss the importance of USP. Hopefully, by the time you are through with reading this article you will know what it is and have a good idea of how to create your own USP.

Ok, a unique selling proposition USP could be just about anything, a phrase, a statement, a logo or even, that shows your visitors what your business or product is all about. For example, my personal USP is that of the no nonsense, to-the-point, honest marketer. I tell it like it is and do not sell your credibility just to make a sale. Every one of my products/services and sites shows this in the way they are designed and in the message I get across to people.

The primary reason this works for me is that I dont have to think of creating a USP for each individual product. I simply utilize the same principle in my sales copy (telling the facts about the product and what it will do and wont do for the visitors) and let the chips land where they may. No, I dont make as much sales as some of the gurus because I refuse to over emphasize things, but the following I have appreciates the angle because they know they will get nothing but the truth.
This USP may not work with everybody just like anything else in life. But that is not the point. By developing your own special USP, you set yourself apart from the competition and thereby giving your business an edge. Look at the way some of the large corporations do it.

Take Nike, for instance, with their saying (Just Do It). They are another no nonsense company that basically tells you that you need to act. Burger King, with their (Have It Your Way) means that you can come into their place and order your burger just the way you like. That is their unique USP.

Search the Internet, the TV, radio, newspapers and just about anywhere that ads run and check out the USP of each advertisement. The really giant ones will stand out.
And that is how you get YOUR enterprise to stand out as well.

To YOUR Success,

John Benjamin

Tired of busting your behind for peanuts online? Go to my web site and find out how I earn a monthly income that exceeds 5 figures and how I can help YOU do the same. Visit the Plug In Profit Site to learn how to start a profitable Home Business.

Copyright © John Benjamin

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===> Step 1 <===

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===> Step 2 <===

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===> Step 3 <===

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