I love visiting the forums. Today, a new member came in and said that he had a good idea for making money but didnt have any inkling on how to put up a web sites, how to set up an autoresponder series, how to create video on a page, how to market, and so on and on so forth. Then he asks, Where do I begin? You know, I understand the frustration of the fresh marketer. I was there some few years back. It is difficult to forgotten the clueless look I had on my face. I certainly havent forgotten what it was like to have no idea where to start from. So while the whole answer to this question is way too long to mention in one article, if you are just begining, this might assist.
The intial thing you do is to sit down and deliberate on what it is you want to do on the internet. This means choosing a niche or subject. Best way to do this is to list all your hobbies and ability. Jot them all down on a piece of paper. Stay away from the computer. Nobody can deliberate at the computer. Peruse your list, one item at a time and see if you can find a topic where there is a market for some kind of product or service.
The simplest way to do this is take each item and go to Wordtracker and Google. Wordtracker will furnish you with the total number of daily searches for that particular niche. Some niches are so vast that literally thousands of people a day search for these items. The next step is to go to Google to see how many competing sites there are for each niche. If there isnt too much competition, you stand a good chance of making money from that niche provided there is a demand that requires spending money. Some niches have no way to monetize them.
Okay, so how do you know if a niche is worth even looking into? Well, the best way is by computing the Keyword Efficiency Index of the niche of KEI as we will hereafter refer to it as. To compute the KEI, you take the number of monthly searches for that niche keyword or phrase, divide it by the number of competing sites and then multiply by the number of monthly searches. Lets do an example.
Lets say our keyword phrase has 3,000 monthly searches and there are 90,000 competing sites. If we do the math (3000/90,000) X 3000, we get exactly 100. Okay, now, what is considered a good KEI? Well, it just so happens that anything at or over 100 is considered a good KEI. The higher the KEI, the better the niche. So this one, while marginal, is still a good niche.
And there you have it. There is your starting point. Begin with this and you will be on your way to building a business that has a good chance of being profitable.
To YOUR Success,
John Benjamin
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