If you have been in the affiliate marketing business for any period of time, you have no doubt heard about the Conduit method. You may have even attempted it with great, little or no achievement. If you are on the fence about it, you might want to read this article. I have actually been using this strategy long before it actually came into fashion and I can give you a candid assessment of its advantages and disadvantages.
For those who do not know what the Conduit method means, in a nutshell, it is the creation of a review site in a particular niche where you review a number of products in connection to that niche, giving each one your thumbs up or thumbs down. You may even evaluate each product from one to five stars. The major focus of the method is to give the prospect more than one alternative.
Alright, let us look at the positive side of this, which is actually pretty clear. Lets say you were only marketing one product and a prospect visited your site, viewed your review of the product and for whatever cause, didnt like it. You have no opportunity at a sale. That prospect is going to abandon your site, likely never to return. However, by employing the Conduit method, if the prospect does not like one product, there is always a possibility that they might like a different product. With this tactic, you have multiple opportunity to make the sale.
It would seem from the above explanation that there are really no cons to this strategy. I mean, how can you lose by offering the prospect multiple options? Well, like it or not, there are disadvantages to doing this. For one, some folks need to center on just one thing at a time. They see a page with a large amount of products on it and they get distracted, confounded and ultimately leave the page without purchasing anything at all. That is why the single sales page is still very efficient.
However, there is more to it than a prospect just getting sidetrack. See, in using this tactic, the affiliate himself is spreading him self thin. It is challenging to do one product justice, as far as marketing goes. When you try to tackle multiple products, you are giving yourself a huge amount of work to do, not to mention how much money you are spending on purchasing these products in order to review them. Sure, you can email the product creator and ask for a review copy, but this does not guarantee.
So as you can see, its not all promising on the other side of the street. Personally, I use this strategy and I also send people to one product sales pages. That way, am not putting all my eggs in one basket.
It is something you might want to take into action as well.
To YOUR Success,
John Benjamin
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